AT&T is the newest US cell provider to announce a brand new “limitless” knowledge supply. Beginning tomorrow, AT&T will promote limitless knowledge for $100 a month “to all shopper and enterprise postpaid AT&T wi-fi clients,” the corporate said in a press release. Beforehand, AT&T solely supplied limitless knowledge to cell clients who additionally subscribed to DirecTV or U-verse TV.
The only-line worth is greater than AT&T’s rivals are charging, and the plan has some limits regardless of its title. Limitless knowledge can solely be used on the cell gadget itself as a result of the plan contains no tethering, an AT&T spokesperson confirmed to Ars. Prospects who need to use their telephones as hotspots will thus have to purchase one in every of AT&T’s capped plans.
By default, the brand new limitless plan additionally has video high quality limits. The announcement says that the “plan contains Stream Saver,” a reference to a system that reduces video quality to about 480p decision. Stream Saver was initially supposed to assist clients use much less knowledge on plans with knowledge caps, however on this case it is being utilized to clients who haven’t got strict knowledge caps.
Limitless knowledge clients will have the ability to flip it off, nevertheless. “You aren’t required to make use of Stream Saver. You’ll be able to flip it off as soon as and it stays off,” the AT&T spokesperson informed Ars.
By leaving throttling on by default, AT&T will have the ability to reduce bandwidth utilization on its community whereas giving clients the choice of streaming in excessive definition.
The AT&T limitless plan will value $100 for the primary line plus $40 for every further line, AT&T stated. Shopping for a fourth line will present a $40 credit score, decreasing the month-to-month worth to $180. The credit score would not start instantly, so four-line plans value $220 for the primary month or two.
AT&T clients may get throttled in periods of community congestion after they use greater than 22GB a month. That is fairly normal in US cell networks, however the plans are nonetheless described as “limitless” as a result of there aren’t any knowledge caps and overage charges.
This has been a giant week for limitless knowledge, which for some time appeared to be going extinct. T-Cell and Dash had been already providing limitless plans, after which Verizon Wi-fi on Monday introduced an $80-per-month limitless plan that doesn’t prohibit video high quality and comes with 10GB of high-speed hotspot knowledge. T-Cell USA responded by including 10GB of high-speed hotspot utilization to its $70 limitless plan and by giving clients the choice to stream video in excessive definition with out paying additional. Dash then improved its own unlimited plan, charging $50 a month and including HD-quality streaming video and 10GB of cell hotspot utilization.